The Adventures of Mark & Greg: Australian eDM

Following on from the success of ‘The Adventures of Mark & Greg’ technology leadership book, BMC Software decided to use the characters for an email direct marketing (eDM) campaign across the Asia Pacific region. Using a tightly worded script, I created eight illustrations to match the copy and worked closely with BMC and the design team to bring these illustrations to life in digital format for email distribution. The eDMs were sent out in Australian, Chinese Korean and Japanese versions.

Chinese eDM version