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BMC Software: ‘The Continuing Adventures of Mark & Greg’ book

Cool Mark vs hapless Greg: second book front cover

Our CIO friends, Mark & Greg: second book front cover

Thanks to the massive success of the first BMC Software ‘The Adventures of Mark and Greg’, the BMC Software marketing team decided to do it all again. It was great to bring my characters back to life in a new story. Here’s the front cover illustration – this time the book was slightly smaller and designed to have a much slicker ‘look and feel’. I have also included a couple of chapter illustrations to show some of the visual detail I created in the story.

In short, this book carries on the story of two imaginary CIOs, the successful and organised Mark and the hapless and bumbling Greg. Both run the IT Department for competing banks but socially are good friends. In the latest book, Mark and Greg are recruited to help readers translate highly abstract ideas about IT management and Business Service Management. BMC Software used the book across multiple markets to educate and inform customers, partners, prospects, staff and media.

So what's the deal?

So what's the deal?

What's I-T-I-L mean Daddy?

What's I-T-I-L mean Daddy?