Very Important Consumer: choice overload

I was commissioned by John Studdert, managing director, Ogilvy PR Worldwide Australia to create three illustrations to accompany his key note presentation at a 2008 Ogilvy PR regional conference. The objective was to depict three scenarios where a consumer is faced with a flood of information and choices, whether that be which products and services to choose, which supplier to select and how employees have a wealth of options when choosing their career path. The illustrations I created were crisp, clean B&W ink line drawings showing a main character (wearing an eye-catching red jersey) faced with an ocean of choices.

Very Important Client: choosing a supplier

Very Important Consultant: choosing the right career