Whilst working at Howorth, Australia’s #1 technology and business communications specialist, I got the great opportunity to pitch some illustration ideas for a Scansoft point-of-sale brochure. It’s aim was to help small business owners understand how productivity applications can streamline operations. As SMB owners are juggling about eight things at once, I developed the concept of an Octopus trying (unsuccessfully) to multi-task. Through-out the brochure the Octopus is struggling with situations where Scansoft’s applications can help. The end illustration: Octopus is using Scansoft and he had ‘got sorted’. The brochure was used in leading electronic retail outlets. My illustrations were also used in an advertising campaign.