Your Body Works: body all twisted?

Your Body Works is a specialised Applied Kinesiology Chiropractic and Allied Health Clinic in Brisbane. Their highly personalised and patient-centric approach means that a person’s healthcare is tailored to the individual requirements of their body.

I was commissioned by Susan Walker, the founder of the business and a highly skilled AK practitioner, to help personalise their logo and bring it to life as a ‘brand character’ in illustrated scenarios, that could double up as marketing collateral and also be used in correspondence with patients. My illustrations have been used for direct marketing, patient reminders as well as welcome letters when people first the clinic.

Susan has further exciting plans for the Your Body Works character I created (affectionately known as  ‘Bod’) and I recently completed a Christmas card illustration for her clinic. Susan has also used the character outdoors on the outside of her building – exciting stuff.

Welcome to Your Body Works: post card