Marketeers in a meeting

Working with Impact Employee Communications earlier this year, I was commissioned to help turn the content of a ‘word-heavy’ powerpoint presentation (that a Lion Nathan senior executive was giving to a large internal audience) into cartoon strip-style illustrations. The objective was to help the senior executive present the data as a story in a compelling yet clean and simple way – allowing them to move away from powerpoints slides overloaded with data and information. You can see the illustration style I used reflects this brief –  it’s very minimalist using clean black and white line drawings. Here are a few more illustration frames to give you a sense of what I did:

Brainstorm in session

Market research