I recently completed a series of 11 original cartoons for the Engineers Australia ‘Make it so’ campaign. My illustrations were based on the notion that engineers and engineering teams ‘make it so’ by listening to what people want and communities need and turn these wishes into reality.
The cartoons supported a media relations outreach campaign to consumer journalists who were asked to dream up what they would like to be ‘made so’.
I brought each journalist’s idea to life in a cartoon which was then sent to them as a follow up after their interviews by the agency running the campaign, Pulse Communications. Media involved ranged from magazines such as Madison, Better Homes & Gardens, K-Zone to Girlfriend.
From late February 2010, in a world first competition, Australians will be called upon to visit a dedicated website www.makeitso.org.au to share their dream, wish or idea and one lucky person will have it ‘made so’.
The unique competition is a part of a new public awareness campaign by Engineers Australia’s that aims to lift the curtain on what engineers actually do, by involving everyday Australians in the world of engineering in a fun and entertaining way.
From bridges to Blackberrys, drinking water to the Water Cube and plastic knees to petrol-free cars – engineers ‘make it so.’