In search of the data driven enterprise

About six months ago while at Howorth (an Ogilvy PR company), I was thrown a dream and ‘carte blanche’ illustration brief by Luca Penati and his Ogilvy PR Tech Practice team in San Francisco. I was given the opportunity to humanise and ‘bring to life’ the business benefits of Informatica’s data integration software and approach in a cartoon strip. The cartoon strip was used in the new business meeting and Ogilvy PR were successful in winning the Informatica PR business. I’d like to think my cartoon strip was one ingredient in delivering a fresh approach to telling an important technology and business story.

My idea was to illustrate the key issues around data integration – by illustrating a CIO working late at night on an impossible deadline and drowning in data. Enter stage left: The Informatica D.I. (data integration) Patrol! A highly skilled, high impact unit that swoop in to help any CIO that they pick up on their ‘D.I. disaster’ radar who is drowning in data. By swooping in to help the CIO deploy Informatica’s platform and solutions the Patrol blast away the data integration disaster and transform the business into a data-driven enterprise!

It was a lot of fun (thank you Luca and team) and I really enjoy this type of brief : translating a complex and important business technology issue into a fun, light-hearted and easy-to-read cartoon. Here are some frames to give you a flavour:

It's late on a sweltering night in Data City...

Don't panic Jim!

Stand back Jim - this won't take long!