Using a Rich Picture to talk about learning and change

Soji Learning & Change engaged my illustration skills to help create a Rich Picture (also sometimes known as a Journey, Strategy or Purpose Map). The image brings to life the work Soji does, how they partner with clients and what is most important to them. My role was to take the information and ideas generated from an internal Soji team rich picture development session and turn it into a clean, engaging and eye-catching illustration that could be used as a platform for discussion and storytelling. Soji uses the image to spark discussion with clients and partners as well as internally to anchor behaviours and routines and keep things that are most important top of mind.

Discussing the concept, Jarrod Siegertsz, co-founder at Soji, said: “We couldn’t think of a better metaphor for learning and change than a botanic garden. A garden full of growth, opportunity and complexity. We see that every situation is unique, just like the various plants and habitats in the three distinct zones in the image – a Japanese Garden, a Rose Garden and a Rain forest. These three gardens signify the areas we predominantly work in: developing leaders (Japanese Garden), aligning strategy (Rose Garden) and shaping culture (Rain forest).” For more information on Soji, please visit: soji.com.au

Ogilvy PR Australia – ‘In Good Company’

Working closely with the Ogilvy PR CEO and a member of the internal communications team, I developed this Journey Map which was used to bring clarity to the agency vision, strategy and approach for 2009 and beyond. To bring the story to life and drive engagement, a cycle team was selected as the metaphor and all the key elements of the story and strategy were represented as icons and images in the picture. The Journey Map was hand drawn to give an organic storybook ‘look and feel’. The end product was used extensively in internal presentations, team huddles and meetings as well as desk-side posters to share the company story in a memorable, fresh and creative way.

Western Health – Patient Safety

Using my Sketch Speak visual communication approach, we worked with Western Health to create a series of development materials that aim to develop awareness around various aspects of patient safety. The team developed this Journey Map to help explore the system dynamics that surround patient hand over and the ISBAR framework for effective communication. The tool is aimed at health care professionals working in acute health care environments.

Milestones National Group – Vision Story

Milestones National Group was embarking on a substantial business expansion and they were looking for a way to align their team and clarify their future vision. Kicking-off the process with a Journey Mapping workshop, we worked with the whole senior team to create a Journey Map that explores elements of the organisational history, the current culture and the team’s vision for the future. The Journey Map, created using my Sketch Speak visual communication approach, has been used extensively as a communication and storytelling tool in the staff on-boarding process as well as with internal and external key stakeholders.