Working closely with the Ogilvy PR CEO and a member of the internal communications team, I developed this Journey Map which was used to bring clarity to the agency vision, strategy and approach for 2009 and beyond. To bring the story to life and drive engagement, a cycle team was selected as the metaphor and all the key elements of the story and strategy were represented as icons and images in the picture. The Journey Map was hand drawn to give an organic storybook ‘look and feel’. The end product was used extensively in internal presentations, team huddles and meetings as well as desk-side posters to share the company story in a memorable, fresh and creative way.