Ogilvy PR: "In Good Company"

In early 2009, I was given the great opportunity to sit down with John Studdert, managing director, Ogilvy PR Australia, and Daniela Filer, an Associate Director from Impact Employee Communications (an Ogilvy PR Worldwide company), to chat about how we could bring to life John’s idea to visualise his 2009 company kick-off presentation along with his strategy and vision over the next year.

I went away and started brainstorming, sketching and meeting regularly with John and Dani. The illustration you see above is the final result and it was used internally across the company and with clients to share the company’s future path for 2009.
 
The main theme I came up with was  a ‘Tour De France style cycling race’ and every element of the illustration has a meaning to help tell the Ogilvy PR Australia company story, challenges, opportunities and vision. It received a very positive response and has helped to clearly communicate the company vision at a glance and in a fresh way.

Ogilvy PR Journey map: desk art and comms tool

In addition, interestingly, the illustration and journey map started to appear independently and unprompted on people’s desks. The illustration started to evolve on its own, which was very exciting. Staff started to print out colour copies as daily reminders of who Ogilvy is, what the company is aiming for and where it is going. In short, it has become a simple but powerful internal communication tool that tells the company story.

Ogilvy PR Journey Map: a daily reminder of the company vision

 Detail of Journey Map: