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‘Straight to the core’: Intel processor launch cartoons

Intel comic strip #1

Intel comic strip #1

To see my full size cartoons on the Intel website, click here.

Last year, I illustrated three cartoon strips for the launch of Intel’s Core i7 Processor – a mighty fast processor that delivered an incredible breakthrough in PC performance. Working with the team at Howorth, I illustrated the light-hearted scripts showing two mates, Ken and Michael, in real-life scenarios which demonstrated the benefits of the technology. Click on the link provided at the top to take a look at the illustrations and story lines in detail.

Intel cartoon strip #2

Intel comic strip #2

In terms of ROI, my cartoons provided a fun way to inform and educate media and consumers of the end-user benefits. The cartoons were used in three markets (EMEA, APAC and US) during the launch.

In detail: frame #1 from comic strip #1

In detail: frame #1 from comic strip #1

Intel comic strip #3

Intel comic strip #3

In detail: frame #7 in comic strip #2

In detail: frame #7 in comic strip #2