Graphic recording for ING and experience dna Live Events

Overview:

• Graphic recording at an intimate two-day closed door event, titled ‘Innersphere’ – an ongoing programme of CEO-level retreats created solely for ING’s executives and key distributors across Australia
• Event experience created by experience dna – designers and deliverers of effective and transforming communications in the live event space
• CEO-level, senior government and high profile business and media guest speakers attended the event
• Event held at Hotel Realm and Old Parliament House, Canberra
• As the graphic recorder, I produced 11 large creative posters (each 3m X 1m) of all presentations and panel sessions, drawing them ‘live’ as the speakers were presenting

Two high-impact days.  Two impressive venues.  11 influential speakers.  High-level topics covering financial, political, business and life matters.  Over 20 senior financial services executives attending.

These are just a few of the key ingredients that created the setting for ING’s compelling and engaging ‘Innersphere’ – a top to bottom design delivery of an ongoing programme of CEO-level retreats seamlessly created by ING and experience dna.

Innersphere’s creates opportunities for ING senior management to build alignment and relationships with ING’s key client base and vice versa.

As the event’s ‘live’ graphic recorder, my role over the two days was to:

• visually capture all the presentations and panel sessions onto large posters using a mixture of hand-drawn pictures, words and images
• draw a creative record of the conversations and key themes that would capture imagination during the retreat and ‘live on’ after the event.

Why else was I there?

• to inject a level of creativity, colour and innovation during the proceedings;
• to reflect the event’s objective of doing things differently; and
• to work with experience dna and ING to create template posters on the day that could be used to capture critical information generated from discussions and team workshops.

The presentations, Q&A’s and panel sessions involved ING executives, former politicians, financial executives, treasury officials, CEOs and media guest speakers.

Speakers included senior executives from ING, Bernard Salt (KPMG), Nigel Marsh (CEO, Y&R Brands and author of ‘Fat, Forty and Fired’), Bernie Ripoll (Ripoll Report), John Brogden and Terry Bell (Business Health Check) among others.

As the graphic recorder, I produced 11 large creative posters (each 3m X 1m) of all presentations and panel sessions, drawing them ‘live’ as the speakers were presenting.

Commenting on my work and involvement, Roger Dowling, Managing Director, and Ian MacIntosh, Creative Director, experience dna Live Events, said: “ING Innersphere is a CEO-level, intimate and bespoke event and one of the key objectives behind the two day gathering is to do things differently. Experience DNA brought Guy on board to help achieve exactly this. By using his graphic recording, art and communication skills, Guy ‘drew’ the conversation, ideas, challenges and opportunities as they were being discussed onto large scale and panoramic-style posters. Guy has the unique ability of being able to distil and humanise complex topics into creative and eye-catching posters (without losing any of the core messages). Guy’s work has also delivered ING a memorable creative record of the event that they can reference for future purposes”.

Here are some snap shots of the posters and one template I created for a workshop session: