The turnaround of McDonald’s Australia: Peter Bush
These are my visual notes drawn during a presentation by Peter Bush, formerly CEO of McDonald’s Australia, at the Tamworth Business Chamber lunch in aid of Ronald McDonald House Charities. Peter’s presentation was riveting – full of business ideas, lessons learnt and top tips. Peter talked … Read All
A double shot of ideas and insights
There’s nothing better than starting the day listening to an inspirational speaker. Today at Tamworth’s Chamber of Commerce business breakfast briefing Peter Irvine, the co-founder of Gloria Jean’s Coffee, provided a double shot of business ideas, energy, insights and advice. As with … Read All
Kellogg turns to Twitter
As reported in mUmBRELLA, “Kellogg is looking for an agency to handle its public relations, and is using Twitter to aid its search in what the brand believes is the first time the medium has been used for this purpose”. … Read All
What type of digital media consumer are you?
Working with the Edelman Technology PR team in London, I recently illustrated what the types of people using (and not using) digital media may look like. My three fictional cartoon characters accompanied a survey press release by HP PSG on digital media evolution and … Read All
